Market research – Win / loss programs

Win / loss analysis provides information to Sales and Marketing to better equip them with tools and tactics to win new customers. Win/loss programs establish a process to interview “lost” prospects and “won” customers to collect information about why (or why not) they selected the company or product. This feedback is collected, sorted and analyzed so that insights gathered can be applied to improving the buying cycle. Feedback helps improve marketing materials, sales training, messaging and other marketing assets.

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