Analyst relations –

This refers to the active, relationship management of a key influencer community - industry analysts. Analyst firms play an important role in that they provide in-depth analysis on topics, technology and companies. People turn to analyst firms for insight about trends and technologies so they can make the best possible purchase decisions for their company for large, budget items. As a marketing expert it is critically important to have strong relationships with the analyst community so that they are aware of your company’s products, services and knowledge.

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