Win / loss analysis provides information to Sales and Marketing to better equip them with tools and tactics to win new customers. Win/loss programs establish a process to interview “lost” prospects and “won” customers to collect information about why (or why not) they selected the company or product. This feedback is collected, sorted and analyzed so that insights gathered can be applied to improving the buying cycle. Feedback helps improve marketing materials, sales training, messaging and other marketing assets.

In this area, a company develops a strategy related to public policy making and politics to help influence reforms and promote the industry’s agenda.

How an organization responds to an internally or externally generated crisis will affect it’s short-and long-term profits. Key elements in addressing emergencies include outlining a response framework in advance, identifying key team members and spokespeople, identifying key stakeholders within and external to the organization, situation monitoring mechanisms and establishing communication channels with messaging cadence.


Subscribe to RSS - Strategy